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The Straits Finery focuses on minimalist designs, as they believe that women should have the freedom to style their jewellery however they like, and minimalist designs allow for better pairing and self-expression. Though designs may look deceptively simple, they are eye-catching nonetheless. Furthermore, the jewellery is not only attractive, but comfortable to wear as well! For their main metal, they utilise 14k gold, as it does not tarnish easily and is a hardy metal.